Marketing & Public Relations
The marketing team aims to present Seaside Sustainability in a positive and captivating manner through clear, strategic messaging. The team's primary goal is to expand our reach and engagement, while maintaining our current following. Our interns help with managing our social media pages, website, newsletter, blog, public relations, and marketing campaigns. The marketing team consists of two branches, Content Generation & Community Management and Operations, Analytics & Platform Management, with numerous sub-teams housed under each branch. *Marketing interns are on the marketing team only*.
General skills and experiences needed for Marketing Team:
Writing and editing skills
Wix, Wordpress, Web design
Social media management - Hootsuite
Videography, photography, Photoshop, Illustrator, Canva, etc.
Knowledge/experience in developing podcast content, production and/or editing
Google Analytics, Search Engine Optimization
MailerLite or other email marketing tools
Journalism background, newsletter experience, any public relations experience
Driven, self-starter, independent, strong work ethic
Time management, multitasking, ability to work in a fast-paced environment
Teamwork and the ability to work and collaborate with others on a team
Subteams:
Content Generation & Community Management
This branch writes and edits content for our blog, social media posts, newsletter, and public relations materials. They manage an ongoing flow of content that is distributed to external audiences on a weekly basis. This branch is divided into four sub-teams: blog, social media, public relations, and newsletter. A team lead oversees each sub-team.
Skills needed:
Writing and editing
Public relations
Social media management and social media strategy
Experience with Canva, Trello, Hootsuite, and/or Mailerlite
Skills needed for team leads:
Social media Lead - Familiarity with Hootsuite and social media strategy.
Newsletter Lead - MailerLite or email marketing experience, high writing and editing skills, journalism background a plus
Public Relations Lead - Experience with representing an organization and communicating an organization’s mission, values, and announcements to internal and external publics
Blog Lead - experience writing, editing, and reviewing others' writing
Desired Experience:
Writing newsletters
Writing and/or managing blogs
Running social media platforms
Writing and distributing public relations materials
Operations, Analytics & Platform Management
This branch manages internal and external websites, monitors social media and web analytics, oversees website and social media accounts, and works on video editing & graphic design to be used on our website and social media accounts. This branch is divided into four sub-teams: visuals, website, webstore, and video. A team lead oversees each sub-team.
Skills needed:
Wix management and google sites
Graphic design - Illustrator, Canva, etc.
Videography & video editing - premiere rush/pro, imovie, etc.
Trello
Google Suite and Google Analytics
Skills Needed for team leads:
Visuals Lead - graphic design experience and familiarity with Canva
Wix Lead - website design and familiarity with web-development services like Wix or WordPress
Webstore Lead - familiarity with web-development services like Wix or WordPress
Video Lead - filming/editing experience and familiarity with imovie or premiere rush/pro
Wix management and Google sites
Desired Experience:
Experience with editing videos or pictures
Graphic design - experience with creating graphics and infographics; familiarity with Canva is a plus
Website design - experience with building and managing websites; familiarity with Wix is a plus
Google Suite and Google Analytics to help monitor and evaluate progress on meeting our goals
