The Circular Economy (pt. 3): How Businesses are Changing for the Better

Updated: Aug 18, 2021

In this series’ previous post, the circular economy was defined as a system that closes the loops of production to reduce waste, but what does that actually look like? In the following posts in this series, we'll discuss the ways in which corporations can begin to close these loops.


Businesses have already begun to take action. At the Business Roundtable in 2019, 181 CEOs signed a new statement of purpose for their corporations. This roundtable discussion had previously endorsed principles around shareholder value: a measure of corporate performance through profit maximization.


According to previous statements, the corporations operate primarily to serve their shareholders: individuals who own shares of the corporation. By virtue of their status as partial owners of the corporation, the shareholder focus is detrimental b